Quiksilver and Plantronics today kicked off a new strategic partnership to outfit outdoor sports enthusiasts with a unique array of Bluetooth-enabled sports apparel and accessories. Quiksilver and Plantronics also previewed a new collection of premium snow apparel and accessories providing wireless, high-performance stereo music and mobile phone communications today at the SIA conference in Las Vegas, Nevada.

The alliance represents an exciting fusion of industry trailblazers - Quiksilver, which includes the Quiksilver and Roxy brands, is known as a leader in the outdoor sports lifestyle industry; Plantronics is recognized as a leader of Bluetooth voice and stereo technology.

"We're thrilled to be working with Plantronics, a brand that has long been recognized as an industry leader in communications and entertainment," said Quiksilver CEO, Bob McKnight. "Our company has always sought new and innovative ways to enhance the outdoor lifestyle, and integrating Plantronics technology into our products is a great way to do that."

"This new premium line of Bluetooth equipped apparel and accessories creates a pure and seamless experience for sports enthusiasts - they can go from one environment to the next while staying continuously connected to their music and friends," said Renee Niemi, general manager and vice president of Mobile and Entertainment for Plantronics. "This new line also reflects Quiksilver and Plantronics' commitment to combining style, comfort and technology with great ease of use."

The new collection integrates Quiksilver's high-quality outdoor sports apparel with Bluetooth equipped mobile phones, iPods and MP3 players, allowing users to effortlessly access their favourite tunes and mobile calls without the worry of snagging a cord while blazing the slopes. Plantronics' technology, embedded within the Quiksilver apparel and accessories, enables stereo sound to stream wirelessly from compatible products so that users can play and control music as well as answer incoming calls - all at the touch of a button.

The line-up includes jackets and helmets for men and women, and will be available as part of the 2007/08 range.