Another day, another sudeo iPod accessory, today its Widget UK who are promising a new set of earphones designed to fit in with the iPod - ie they are white.

According to the spiel - Unlike most earphones, ER-6i earphones were not only created specifically for the iPod but were designed to be placed just inside the actual ear canal. This enables them to offer superior bass and higher sensitivity for an improved listening experience, greater eardrum protection and reduced background noise. The ER-6i earphones are specially suited for loud environments such as the daily commute or during sporting events.

Etymotic ER-6i earphones - isolator earphones which are designed specifically for use with the Apple iPod and other small portable players, offering 8 dB higher overall sensitivity and slightly more bass than the ER-6i isolator earphones. The ER-6i earphones are lightweight, compact and fit in your pocket with no battery required.

However all this specific design means its going to cost you - the earphones will retail at £99.99 inc VAT.