(Pocket-lint) - There are plenty of wireless in-ear headphones around today, each rivalling Apple's AirPods, but few look quite so similar as the the MyKronoz ZePods.

The Swiss brand is more synonymous with its stylish smartwatches but has turned to headphones for its major MWC launch this year.

The ZePods come in multiple colours - black, white, pink, red, green and blue - and start at a very reasonable €79.90 (£69) considering Apple's AirPods cost almost £100 more.

They are Bluetooth 5.0-enabled and work with iOS and Android. Each ZePod sports a 40mAh battery for up to 5 hours of battery life outside of an included charging case. The case is capable of storing another 15 hours worth of charge, thanks to a 400mAh battery.

There are two versions available, with the ZePods coming with a USB-C charging case and the ZePods+ coming with a case that also includes Qi wireless charging.

The more advanced model is priced at €99.90.

The cases match the colours of the earphones and they will be available in Europe and the US from April for the ZePods, second half of the year for the ZePods+.

MyKronoz has also announced several entry-level smartwatches and fitness trackers during MWC 2019: the ZeTrack, ZeNeo, ZeRound3 Lite and ZeRound 3.

They are priced from €29.90 to €99.90.

Writing by Rik Henderson.