During its Gamescom 2014 Media Briefing event, Microsoft revealed several Xbox One bundle packages that will be available in the next couple of months, each attached to a major games release.
There will be bundles for Call of Duty: Advanced Warfare, Sunset Overdrive and FIFA 15, with only the latter containing a standard black version of the next-gen machine. The other two have special editions, with Sunset Overdrive including the much coveted white Xbox One and the Call of Duty pack coming with a rather specially modified machine.
At £429, the Xbox One Limited Edition Call of Duty: Advanced Warfare Bundle is the most expensive of the bunch, but not only are the console and controller heavily skinned with exclusive Advanced Warfare decals, the pack contains a chat headset.
That's not all, the included Xbox One has a mighty 1TB hard drive for storage. The normal version has a 500GB drive that we've found fills rapidly if you buy many downloadable games.
It also comes with special in-game sound effects, additional in-game content and the chance to play Advanced Warfare ahead of everybody else - on 3 November.
The Xbox One Special Edition Sunset Overdrive Bundle costs £349.99 and launches alongside the game on 28 October. And even though it was behind glass at Gamescom, we love the look of the all-white console and controller combo. A digital copy of the game and Day One Edition bonus items will be available too.
Finally, the FIFA 15 Bundle will retail for £349.99 and contain the standard console and a download code for the footy game. It will launch on 25 September.
Interestingly, all three of the bundles are without a Kinect sensor. They are all available for pre-order now.