Many of the apps we've featured on Pocket-lint have been games, many entertainment based. However none of them has been quite like this latest App of the Day, the first project for Peter Molyneux's 22Cans development studio.

More than a game, it's a social experiment. And intriguing. And a great way of expressing your penchant for drawing male genitalia on a black canvas for the entire world to see. It is, quite simply... 

Curiosity - what's inside the cube

iPad, iPhone, iPod touch, Android
iTunesGoogle Play

Curiosity killed the cat is both a saying and a bad 80s pop combo with a chap in a silly beret, but it's the former that has more relevance in the case of the first "game" from 22Cans, the new company formed by ex-Bullfrog and Lionhead supremo Peter Molyneux.

When you begin you're faced with a giant cube. That's it. You can spin it around, look at each of the shiny edges and even make out shapes and, in some cases, hand-crafted pictures on its sides. However, zoom in and you see millions of smaller cubes, which you can make disappear with the touch of a finger.

And then you realise that the reason there are patterns and pictures on the surface is that other people have made them. Curiosity - what's inside the cube is a massive social and community experience where everybody has a hand at stripping back each layer to reveal a slightly smaller cube underneath.

And so on and so forth. Like angular Russian dolls.

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According to the myth (which, therefore, is the ultimate "goal" of the game), there is something life-changingly amazing at the centre of the cube, to be revealed only once all of the layers have been chipped away. However, only one person out of the millions that will have theoretically participated will be able to unearth that secret. We don't know how many layers there are, or how long that might take, but just one solitary player will see "what's inside the cube".

Of course, that might just be a picture of Rick Astley in his underpants, but you can rest assured that no matter what it is, the bragging rights of being the only one to get there will be sufficient reward, surely.

That's the ultimate point to Curiosity but along the way it is about engaging your fellow "chippers" by leaving pixel art pictures and text for them to discover. As you can zoom in to an amazing degree, you can even hide them somewhere on the face that only someone else who zooms to that point will find. And that's really the point of the exercise.

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To help, and to add a further element that isn't simply deleting blocks with your fingers, you earn coins for each section you chip away at, and the faster you chip away the more those coins will multiply. You can then use them to buy tools to help you chip away more effectively.

It's bonkers, but somehow works. Or, at least, it would without a few teething troubles. We found that it crashed occasionally and sometimes failed to find the server on an iPad 2. Then, when it did, our cube (and coin value) had reverted to zero. But we'd only been playing it very briefly and since it started again - with an all new smooth-layered cube, the game ran fine.

And, after all, it is free on all platforms, so it's worth a try. Just avoid being as childish, perhaps, as we were first off.