Gen2Media Corporation has announced it is to showcase independent music content on Xbox Live.
e360live.com on Xbox Live will feature the "best classic original programming" from all music genres, from both independent and up and coming artists. There will also be original content from today's top artists as well.
In addition to music videos, e360live.com will give consumers access to events such as Scriblejam, America's largest underground hip-hop event. Footage includes the infamous MC battle with a then relatively unknown Eminem as well as other MC battles with Brother Ali, Eyedea and Adeem. The footage also includes the Beatbox battles.
"As a company, we are passionate about creating the most engaging entertainment experiences for our customers in every venue", said Mary Spio, president of Gen2.
"Our team has produced and delivered cutting edge music and video content to millions of fans for over 15 years, and in so doing we have worked with some of the world's biggest artists, so we know what the consumer wants to see, how they want to see it, and we deliver exactly what they want".
Scott Nocas, group product manager for Xbox Live Video Programming and Original Content added: "When we looked at what Gen2Media could offer in terms of access to artists and events, both legendary and on the cutting edge, we knew that they could provide content our consumers will love".