So we know Microsoft has introduced fairly attractive price cuts of its own recently, that have seen a boost in its sales of the Xbox 360 across Europe.

However, the lovely Sainsbury's has taken it upon itself to bring the price even lower, no doubt in hope that those battling the credit crunch will head to the store for presents in the run up to Christmas.

The supermarket is offering the low-end Xbox 360 Arcade for £99, £30 less than the RRP from Xbox, and the Xbox Premium for £140, down £30 from the RRP of £169.99.

If you're more into your Wii, you can also pick one of those up for £150, but for those after a PS3, you'll have to pay full whack for that, at least for now.