Microsoft today announced an exclusive collaboration with to bring music videos and other content to the Xbox 360.

In its constant effort to position itself as a media hub rather than just a games console, from today, fans will be able to download videos of "A Place To Crash", "Lovelight", and his latest single "She's Madonna" via Xbox Live.

Downloads of high definition music videos will be available for 280 Microsoft Points, standard definition music videos for 230, and Robbie Williams themes (including four pictures) for 150 Microsoft Points.

Robbie Williams added, “I love playing Xbox at home and on the road, Tiger Woods PGA Tour 2006 kept me company through the tour!”.

Furthermore, in association with Xbox, will be running competitions to give away five Xbox 360 consoles and stacks of games in the coming months.