Consumers in the US will have the chance to win an Xbox 360 every 10 minutes over the next nine weeks thanks to a deal the console maker Microsoft has done with soft drink Mountain Dew.

Microsoft and Mountain Dew will select a new winner of an Xbox 360 every 10 minutes, 24 hours a day, seven days a week, for nine weeks straight.

In this unique sweepstakes, participants can develop their own strategies to best position themselves for an opportunity to win during the 10-minute intervals.

To play the game customers must look for a unique code printed under specially marked "Every 10 Minutes" caps of 20-ounce and 1-liter bottles of participating Pepsi products and under the rim of specially marked fountain cups.

Go to the Web site,, powered by Yahoo! Register and set up your personal, free "Every 10 Minutes" account.

Participants will be able to choose which 10-minute drawing to enter and can spread codes across different drawings, or stockpile codes and putthem all toward one drawing.

The contest started on Sunday August 28th.

Thanks to console wars for suggesting the story.