Complaints against an advert for Grand Theft Auto in the UK have been dismissed by the Advertising Standards Authority.
A whopping total of 17 sensitive viewers took offence at the advert which shows Niko Bellic running through Liberty City and ending with him smashing a car window and driving off, committing grand theft.... ahhh. Clever.
Ten viewers complained about the violence, while seven took exception to the time of the broadcast.
After a chat with Rockstar, the ASA agreed with the company - that the audience during the broadcast would have been mostly made up of adults and that any violence in the advert was exaggerated and cartoon-like.
"Although some viewers may object to the nature of the game, the ad itself did not feature sequences that were likely to have a direct harmful influence on children or young people," said the ASA.