Sony has released the 3.0 PS3 firmware into the wild bringing the BBC iPlayer to thousands of new homes in the UK.
The new software update, which was first announced at GamesCom at the same time as the company's PS3 Slim console brings a host of new features including BBC iPlayer support.
Although the BBC's on demand service has been available in a workaround on the console, Sony has convinced the corporation to make things official.
It will be just one of a number of country specific content deals as the company continues to promote the console as more than just a games machine.
Alongside TV web access, PlayStation’s entertainment offering was strengthened with the announcement of the PlayStation Video store which will launch in November.
Details have yet to be confirmed, however it will feature blockbuster movies, no doubt from Sony Pictures.
Elsewhere the update will bring dynamic wallpapers, improved navigation, and shortcuts to PlayStation Store from the game section.
A "What’s New" area allows view and shortcut to last three games played and quick browsing of new content on PlayStation Store.
But its not just about video content, Sony has said that the console will now get BRAVIA Sync that will allow users to connect the PS3 to a BRAVIA TV with the HDMI cable to directly operate the XMB on PS3 using the TV remote control.
Using the system, users will now be able to turn off the PS3 system when the BRAVIA TV is turned off.