1 in 3 British men would prefer to play video games than sleep with their partner, with 72% claiming they'd shun their missus for the night to play a new release.

From a study of 1130 British men, of those in relationships, 32% that said they would prefer to play video games gave reasons ranging from their "partner being hard to please" to the prospect being "not as much fun" as gaming.

Further cementing the sad truth about video game addiction in the British male, 41% said if they were given £50, they'd spend it on a video game.

The research was carried out by PlayStation3 site, www.PS3pricecompare.co.uk, a specialist independent price comparison website that claims it can help find the cheapest new consoles and games.