Developers will now be able to integrate YouTube functionality into upcoming or existing games for PlayStation 3.
Back in March, YouTube launched its new APIs and Tools with a goal of making YouTube an open video services platform, available for use by any website, desktop application, or consumer device.
Sony saw potential in this and has hopped on board. This means developers will have the option to create games that allow players to record and upload in-game video captures direct to YouTube.
The best thing is, this isn't just for future games - any games that can receive network updates can incorporate this new feature if the developers so wish.
Sony has already added YouTube functionality to Mainichi Issho, a popular game with PS3 users in Japan.
A YouTube statement on its API blog said: "We're excited at the opportunity this presents and look forward to more and more games to be enhanced with YouTube".
"The YouTube APIs are available to all developers and we hope that game developers everywhere will use the YouTube APIs to make video an integral part of their game experience."
"Whether it's showing off that fantastic touchdown pass, car slide, or karaoke sing-along, we hope that more user-generated content from games will make their way to YouTube and connect with the gamer communities."