Wall Street has been stunned by the news that electronics megapower Sony has made a loss this financial quarter.
Just yesterday (14 May), we reported that Sony Corp. had seen its annual net profit nearly triple to hit a record high.
While the gaming division continued to make a loss, sales of digital cameras and laptops had massively buoyed the company.
But the first 3 months of this year are not boding quite so well.
The company suffered an operating loss of 4.7 billion yen ($45 million) in January through to March.
While this was actually an improvement from a 113 billion yen loss for the same period last year, it was still below the expectations of analysts.
However, Sony insists the year ahead will be a good one and is hoping to be able to drive its gaming division into profit, by cutting manufacturing costs and expanding sales of the PS3.
It will also put a new business strategy into place in June but has already been cutting down its workforce and "shedding non-core assets".
Sony is predicting that its operating profit to rise 20% to 450 billion yen in the year to March 2009, beating the previous market consensus of 428.5 billion.