Gamers keen to get their hands on a new PlayStation 3 console before they sell out have been thrown a lifeline by online retailer

The website has announced today that it is promising to fulfil every pre-order it gets for the PlayStation 3 console before its launch next month.

The online shopping store is offering free delivery and have a special bundle deal including three launch titles including MotorStorm, Resistance: Fall of Man and Genji as well as a free HDMI cable.

The whole package is still a pricey £524.99, but it is considerably cheaper than HMV's £675 offering for a console and PSP.

Commenting on the strategy, Head of Games Gian Luzio explained:

"We have seen an overwhelming number of pre-orders for the PlayStation 3 over the past few months, without Play actively marketing the product. It is clearly going to be a huge launch and we wanted to ensure that we could meet demand."

According to a spokeswomen commenting on behalf of, she told Pocket-lint that the company had "struck the right deal to guarantee that any pre-order placed online".

The company has also confirmed that they have a never-ending supply of the consoles. If you pre-order one, will deliver.