Over the years that followed, a number of top streaming stars including Tyler "Ninja" Blevins and Michael "Shroud" Grzesiek made official deals to stream exclusively on the platform. However, it seems that Mixer hasn't been as successful as Microsoft would have liked and it's now shutting down.
In a recent blog post, the company explained that:
"...the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform."
And as a result, Microsoft has announced that it's shutting Mixer down and partnering with Facebook Gaming instead.
Mixer Partners, streamers, and community - today, we've got some very big news for you.— Mixer (@WatchMixer) June 22, 2020
While we’ve decided to close the operations side of Mixer, we're officially partnering with @FacebookGaming and we're cordially inviting all of you to join.
This is certainly an interesting move with some curious implications. Firstly, those streamers who have previously signed exclusive deals with Mixer will now be free to move to other platforms (Twitch for example), but encouraged to switch to Facebook Gaming.
Current Mixer Partners will also be granted a similar status on Facebook Gaming if they choose to move over. Facebook has also said that it's planning on matching current partner agreements as much as possible. That includes making eligible Mixer streamers part of the Facebook Gaming Level Up Program. If you're on Mixer and planning to move, you can find out more about that here.
It's not all bad news for Mixer Partners either. The service might be shutting down on 22 July, but Mixer Partners will receive double-payment for all earnings during June.
Microsoft is thereby encouraging all current Mixer viewers to use up remaining Embers and Sparks to help support your favourite Mixer Partners and streamers. Otherwise, viewers will be able to get outstanding balances back in the form of Xbox Gift Card credit instead. You can find out more about that here.