The former head of EA's Blueprint studio, Neil Young, has left the company to form an iPhone games publisher called ng:moco.
Young had worked for EA for 11 years before parting company to create his own publishing studio that focuses on the iPhone and "that class of mobile phone".
"I'm leaving EA to found a new type of mobile games publisher that is specifically focused on games for the iPhone and beyond - that class of mobile phone, a more open mobile platform that has the type of capability you see in a device like the iPhone," he said.
"The company is a publisher. We probably won't do a lot of internal development ourselves... You can feel the excitement around the iPhone and the opportunity for small teams of people to build really interesting things for the device. What we will be doing is essentially commissioning the development, which you can think of as first-party," he added.
However, Young put his departure from the company purely down to the advent of the iPhone, the App Store and the SDK, insisting that he still fully supported the company, and would still be there otherwise. Ahhh isn't that nice.