It's all guns blazing in the run up to the release of Guitar Hero World Tour and Rock Band 2, and both are pulling out the stops to get gamers to choose theirs over the competitor.
Still, it seems Activision think they know exactly what gamers want to see - good looking girls playing games. And if they're in their underwear, all the better.
So they've hired Victoria Secret model, Heidi Klum for an ad campaign that sees her dancing around in her lingerie, playing Guitar Hero World Tour, and generally rocking out in her front room.
You can check it out above. It's certainly a fun video - whether it sways gamers remains to be seen.
Guitar Hero World Tour hits the UK on November 7th.