The Wii is winning the Christmas shopping battle, according to online shopping data from AOL Shopping UK and

The motion-sensing console has nabbed 44% of searches since the start of December compared to the Xbox 360's 35% and the Sony PS3's 20%.

All is not lost for Sony though, as other stats from the world of consumer technology show that Sony Blu-ray players are gaining the majority of Blu searches at 44%, with the company's BDP-S350 likely to be under most trees this Christmas.

Panasonic Blu-ray follows with 43%, then there's a drop to Samsung's 7%, Pioneer's 3% and Sharp's mere 0.53%.

The top ten most popular "digital" products searched for overall, according to the data, is as follows:

1. Sony Bravia KDL-32V4000 32-inch LCD TV
2. Acer Aspire One AOA110-Aw notebook
3. Sony Bravia KDL-40W4500 40-inch LCD TV
4. Sony KDL-40W4000 40-inch LCD TV
5. Panasonic DMC-FZ28 black digital camera
6. HP Compaq 2133 Mini-Note notebook
7. Samsung NC10 white notebook
8. Asus Eee PC 901 black notebook
9. Panasonic Lumix DMC-TZ5EB-K black digital camera
10. Pioneer PDP-LX5090 50-inch plasma TV