National Geographic has announced it is to launch its own gaming label under which it plans to develop and publish its own titles.

It will produce games for consoles, handhelds and mobiles, and as you may have guessed, the games will be concentrated on a core aim of promoting an interest in the planet.

Paul Levine will head up National Geographic Games as senior vice president of the extended platforms group, as well as senior vice president of corporate strategy and development. Chris Mater, previously involved with Take-Two and Bethesda, will be vice president and general manager.

"The launch of our games division furthers National Geographic Venture's cross-platform strategy of creating and distributing unique consumer experiences and content on multiple platforms and devices," said Ted Prince, chief operating officer of National Geographic Ventures.

"Paul's strong background in cross-platform media, interactive entertainment and business building and development combined with Chris' expertise in the video game industry and product development will ensure that National Geographic Games extends our mission globally and makes the National Geographic brand more meaningful to a broader audience."