Sony and Sky have finally announced that Go!View, the official PlayStation Portable video-on-demand service in the UK (and Republic of Ireland), is now live.

The service will work by PSP owners transferring the content to their PSP via a PC TV, and the companies say that movie and sport and entertainment content will be added to the service on a regular basis.

Current programming includes the likes of "Lost" and "Desperate Housewives", "Doctor Who" and "Top Gear" through to FA Premier League football action and blockbuster movies.

Different packs - including "comedy", "sport" and "entertainment" are available by monthly subscription, whilst selected movies and TV series can be transferred via the rental service on Go!View.

Subscription packs are priced at £5 (7 euros) for one, £8 (11 euros) for two and £10 (14 euros) for all three packs while the rental TV is available from £1.50 (2 euros) for an episode or £2.50 (3.20 euros) per movie.

Everyone who registers for the service at now can get a free month's trial subscription.