A new online games portal is coming soon - alaplaya's open beta phase begins this month with three internationally successful casual games: "Audition" (a virtual dance battle - massive in Korea) "Fantasy Tennis" and the racing game "Come On Baby".

alaplaya's design and functionality would seem to set it apart from any other online casual game on the market as it offers various community features including a user search option, blogs, chatrooms, discussion boards and a unique avatar system.

All of the games can be obtained and played completely free of charge, gamers will only be charged should they wish to equip their avatars with personalized features or outfits.

Such items are paid for in the in-game currency "Alaplaya Points", which can be obtained via a central e-Wallet.

For first glimpses and trailers of the games, check out the trailers via the link below.