If you're already hooked on the antics of I'm a Celebrity - Get Me Out of Here! that started last night on ITV in the UK you might be pleased to know that you can get involved in the action with a new mobile phone game.

The game recreates the theme of the show's Bushtucker Trials, where celebrities go through a series of challenges to win their food for the day by dashing for star tokens while avoiding grubs, beetles and creepy crawlies.

Available from UK operators Orange, O2 and T-Mobile, this years game has updated graphics and features audio for the first time.

The game will be available for the 2 weeks the show is on air.

"We see mobile gaming as a potentially lucrative way of extending our brands and developing direct relationships with our consumers", said Katrina Moran, Executive Producer Interactive, ITV Productions.

You can download the game from

www.playerx.com

. The company also makes TV tie-ins for other ITV shows including Family Fortunes, The X Factor and Blockbusters.