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(Pocket-lint) - Mayor of London Boris Johnson has launched an initiative to help promote games and games development in the UK capital that will initially be funded to the tune of £1.2 million.

What's more, he presented an online press conference to announce the scheme, after being rendered as Minecraft figure.


Games London is a joint venture between the Mayor's London Enterprise Panel, Film London and Ukie - the country's games industry trade body.

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It will partly capitalise on the Video Games Tax Relief that was introduced two years ago. The aim is attract investment to the UK and build London as a hub for global games development.

Under the Games London unbrella, there will be several activities and events that will take place in the capital, including London Games Week and a new international business-to-business networking event.

London Games Festival will run from 1 to 10 April and will incorporate different events across the city. The BAFTA Games Awards will be part of the line-up, as will EGX Rezzed - the consumer videogames convention.

In other related news, Microsoft has also announced that it is acquiring MinecraftEdu and expanding the concept to create a new and expanded version of Minecraft for classrooms called Minecraft Education Edition.

Microsoft bought Minecraft developer Mojang more than a year ago.

Writing by Rik Henderson.