Atari has announced that it is bringing the classic arcade game Pong to the iPhone and iPad - but with a twist. Instead of making and releasing it itself, Atari is asking developers to create a new version of the game.

"In celebration of Atari’s and Pong’s 40th anniversary, the company today announced the official start of its Pong Indie Developer Challenge, calling on entrants to reimagine the classic game for a chance to win up to $100,000 and see their vision go from concept to market," the company said.

The idea is that developers submit their original take on Pong for iPhone, iPad and iPod touch devices, with finalists launching their games on the App Store later this year under the Atari brand.

Winning entries will also receive a long-term publishing agreement with Atari that includes development, creative resources and full marketing support.