Unpublished authors are to get their moment in the limelight as part of a new ebook category at the 2010 Dylan Thomas Prize. Sponsored by Sony Reader, the new award will reward British novel writers under the age of 30, and the entire process from submission, through to judging and publication is to use ebook formats.

Co-judged by ex-Catatonia front-woman, and now BBC 6Music DJ, Cerys Matthews, the winner will receive £5000 in prize money, and have their novel published electronically. It will be made available through Sony's UK website.

Cerys has been chosen as one of the judges as she's currently writing a book herself: "As a writer myself, I appreciate the work that goes into trying to get a book published", she said. "The Sony Reader Award for Unpublished Writers provides a great stepping stone in helping up and coming writers to achieve that end goal. I am really looking forward to judging the category".

Like Dylan Thomas, she is also a Welsh figurehead, and has always been a massive fan of his work - another reason why she fits into the judging shoes so well: "We are delighted to have Cerys involved with this year’s Dylan Thomas Prize as she has always talked of her love for the wonder and lyricism of Dylan Thomas’ work", said Peter Stead, the Dylan Thomas Prize founder and fellow award judge. "She is the ideal ambassador for the new Sony Reader Award category, which forms a landmark for aspiring authors and marks an exciting new venture for us".

Entrants are advised that the closing date is 31 August. They can be submitted in PDF, Word or EPUB format via the Sony Reader website at www.sony.co.uk/reader. The shortlist will be announced in September.