New and complex innovations sometimes get the wow-factor that other, more basic, creations often lack. However, sometimes the simplest ideas are the best.

And that is why we at Pocket-lint love these retro Polaroid-style fridge magnets designed by Barcelona-based DOIY and sold by US picture lovers Photojojo.

The magnets simply clip around any photo of your choosing to give that original Polaroid picture feel - and no shaking is required. So you'll not only be able to pimp your fridge with pics of loved ones and all your exciting adventures, but you'll also be able to tag/describe them with those word magnets that everyone's fridge seems to be plastered with.

Available in packs of six, these 3 x 3-inch magnets come with a dry-wipe eraser pen and will set you back a very reasonable $15 - although shipping costs to the UK starts from $12.