Creative has announced the Live! Cam Socialize HD web cam that comes complete with "enhanced" Live! Central 2 software.

It's designed for video chatting on the likes of Skype, Yahoo and MSN, and for recording video in high def to post on social media sites, such as YouTube.

The Live! Cam Socialize HD streams up to 30 frames per second, can record at up to 720p resolution and with the software, offers one-click uploads to YouTube.

Small and lightweight, it gets a new "low profile" design, which is said to bring the lens closer to eye-level, allowing for better eye-contact during video chatting.

Capable of snapping 5.7-megapixel stills and with a noise-cancelling microphone, the webcam is available in the US through Fry's and Amazon for $69.99.