Creative, keen to keep up the fight against Apple, has launched a one-stop-shop for it Zen Vision MP3 player owners to have access to creating and transferring thousands of audio and video blogs.

Called ZenCast, the site and accompanying application aims to provides quick and easy access to a wide range of interesting and entertaining audio and video content on the internet. The site offers everything from a “What's New” list of audio and video blog broadcasts to “Today's Top 10” of popular downloads.

“ZenCast provides your one-stop destination for breaking news, entertainment, sports - all available free for download to your Zen player”, said Sim Wong Hoo, chairman and CEO of Creative. “You can even host your own show. ZenCast is like having a personal Internet TV broadcasting station, where anyone can create their own program and broadcast it to the world”.

ZenCast Organizer, specifically designed by Creative, seamlessly integrates podcasts and video blogs with select Zen players or a PC. Users can specify how often fresh content is downloaded and the ZenCast Organizer also enables users to browse and subscribe to channels from other online broadcast providers.

A beta version of the Creative ZenCast Organizer is available free today for all Zen Vision and Zen Vision:M users.

The Creative ZenCast Organizer will begin shipping with the Zen Vision and the Zen Vision:M in the first half of 2006.