Creative, maybe feeling the pitch from other MP3 player manufacturers on the market and has announced a price drop for most of its range. Creative are calling it a new price strategy for it's range of MP3 players stating:

“This will ensure that an award-winning product is available for anyone, whatever their pricing or usage requirements”

The main price drops seem to be Apple focused - The Zen Touch 20Gb comes down to £219.99 in line with Apple's 20Gb iPod while the MuVo2 4Gb comes down to £169.99

Other players that have been affected in the price drop are the Muvo slim - Creative's 256Mb ultra slim player which will now cost only £119.99 and the MuVo TX its lighter sized MP3 player that holds around 60 songs to just under £100.