Asus is planning to do the same for the e-book reader market that it did for the netbook market, and is currently said to be prepping a low-cost version of such a device for a UK launch.
We've previously brought you the news that the manufacturer was considering an e-book reader launch, but The Times has more info direct from Asus insiders.
It seems Asus is planning to launch two e-book readers in the UK, one a budget, most likely Eee-branded model tipped to be around the £100 mark, and one a higher end effort based on the dual-screen prototype e-book reader Asus has previously demonstrated.
Responding to The Times report an Asus spokesperson told Pocket-lint that it is likely they will show a working concept of the high end dual-screen model in the UK by the end of the year, but says the "Eee Reader", as the budget version has been dubbed, is as yet unconfirmed.
We will keep you posted.