Apple's new flagship store planned for Union Square in San Francisco will be "more iconic" than the company's glass cube on New York's Fifth Avenue, an Apple representative said on Thursday.

The new building will be built with a wall of glass, Apple and design partners have told the city. It will replace a Levi's store that brought a boring look to one of San Francisco's busiest corners, and it could mean more retail business for the iPhone-maker. 

new apple store in san francisco to be more iconic than fifth avenue s glass cube‏‏ image 6
Apple's Fifth Avenue Store in New York that the company will outdo

The comments from the Apple representative came before a San Francisco planning commission, according to reporter Gary Allen. They're a little shocking, given Apple's Fifth Avenue store has been renowned for its use of 15 panes of glass for the construction. Mock-ups released show the San Francisco store won't be short on glass either. 

“We’re thrilled to be working with the city of San Francisco on a new Apple retail store at Union Square,” Apple previously said in a statement. “Our store on Stockton Street has welcomed over 13 million customers since it opened nine years ago, and we look forward to serving them in an amazing new location when this project is complete.”

In front of the planning commission on Thursday, British architects Foster + Partners, which has designed the store, said it will have a fountain centred on a front plaza, offering Wi-Fi outside for commuters. Huge rolling doors and a complex steel frame were also mentioned.

The new renovation/move of the San Francisco location will bring a solid refresh to one of Apple's busiest markets on the West Coast. It's not too far from Apple's campus in Cupertino and, of course, much of the world's technology and start-up culture revolves around San Francisco.