Retail industry trade paper, The Grocer, claims the US giant has stepped up its plans to bring the cashier-less shopping experience to the UK. It is unclear at present whether it has settled on one or several stores dotted around the capital.
At the end of 2018, it was revealed that Amazon had settled on a location in London's Oxford Circus for an Amazon Go. It is not yet known whether The Grocer's new report relates to the same property.
Amazon Go - shopping without queuing
Amazon Go is a completely cashier-less store concept that uses cameras and artificial intelligence to see what items shoppers put in their baskets and subsequently charge their accounts. That means they can leave the store without having to pay directly.
The Sunday Telegraph newspaper previously said that Amazon had been looking for a shop with between 3,000 and 5,000 square feet of floor space.
Its sources claimed that it will be the company's flagship store in the UK.
A London Amazon Go is thought to be part of a major global push to install around 3,000 similar stores around the world by 2021.
The Oxford Circus area, which includes Oxford Street and Regent Street, is the main shopping location in the capital. It includes Apple's flagship retail outlet and many other tech brands, alongside clothing and department stores.
Amazon Go is traditionally a grocery store, however, with currently open branches in Seattle, Chicago and San Francisco. It will be interesting to see what it stocks in its first UK location, therefore.