Levi is launching a new pair of jeans that will integrate an controls for an iPod into the design.
Called, RedWire DLX Jeans, the new jeans will be available world-wide in fall 2006.
The jeans are designed to be compatible with most iPod systems and features include a special joystick incorporated into the jeans' watch pocket to enable easy operation of the iPod.
"The Levi's RedWire DLX Jean is the latest extension of the Levi's brand by merging fashion and technology that provides consumers with the most innovative way to enhance their portable, digital music lifestyle", said Robert Hanson, Levi's US brand president.
An iPod docking cradle is built into the jeans and is "invisibly" housed within a side pocket. The cradle housed in a red conductive ribbon that allows users to quickly and easily remove their iPod from the pocket to view its screen while staying connected. The jeans are machine washable once the iPod is removed.
A special joystick remote control is externally designed into the jeans' watch pocket to enable operation of the iPod. Four-way controls allow the wearer to easily play/pause, track forward, track back and adjust the volume control without ever removing the iPod from the pocket.
The company seems to have thought of everything - there is even a handy retractable headphone unit that has been built directly into the trousers to help prevent tangles and efficiently manage the iPod earphone wires.