Are we the only ones who sometimes look at one gadget, and wonder why a similar idea couldn't be applied elsewhere? Clearly not - take a look at Fat Iron, a new fitness device that's set to change how people treat wrinkles and stretch marks.

It operates on exactly that principle - look at a traditional iron, smoothing out wrinkles in clothes.

Why can't that be done to our bodies, with expertly designed technology to get rid of the heating element? It turns out that it very much can, and you can back its crowdfunding campaign on Indiegogo right now to pick one up pre-release for an absolute steal. We're going to run through some of the features that make Fat Iron so appealing. 

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1. A beautiful, modern device

If you're looking for a health and fitness device in this day and age, you don't want some huge great device with knobs and dials all over it - ideally, you want a small, easily transported unit that can be left around without being an eyesore.

That's why the Fat Iron's designers took so much time perfecting its look and feel to ensure that it oozes modernity, with a sleek rounded design and a handle that's really comfortable to hold. The Fat Iron is also really light, meaning that each time you use it for 15 minutes you won't get tired out by doing so. It's a great showcase for how a great design should be a top priority for a device like this. 

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2. Stretch marks, begone!

Of course, the key to the Fat Iron's success is what it actually does - which is what it says on the tin, in many ways! Using a pre-applied gel primer, you simply run the Fat Iron over the parts of your body you'd like to target, for 15 minutes a day, and it does the rest. 

The Fat Iron combines three effective and widely-used technologies to achieve its effects - bi-polar radio frequencies, electro muscle stimulation and photon red light therapy. These run over your muscles as you move the Fat Iron around, literally burning away stubborn fats in the process.

On your end, the most you'll feel is a light tingle and the odd twitch, nothing more, while you'll notice results from the very first use, rather than having to wait around for weeks.

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3. Clinically proven

Great results are what you can expect, too - the team behind Fat Iron commissioned a clinical study into its effects, marking how confident they are about it, and the outcomes are impressive. 50 people used the Fat Iron daily for over a month, and those users produced some pretty amazing statistics in terms of their satisfaction with the device:

  • 89% said their skin looked smoother after
  • 90% said they had less skin dimpling
  • 88% said they had less visible cellulite

Those are pretty stunning numbers, and go to show how you can be confident that the Fat Iron can help you target bits of your body that have stubborn, hard-to-shift fat you'd prefer to get rid of. 

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4. Huge savings

Of course, there are other ways to get rid of stretch marks and cellulite - there are, in fact, whole clinics devoted to just that task. They pass on enormous fees to you, partly justified by the fact that their equipment is apparently so expensive that it keeps costs really high.

Well, Fat Iron delivers the very same treatment, at a fraction of the cost, and you can do it yourself without needing to travel or wait. Right now, as part of its Indiegogo campaign, you can pre-order a Fat Iron for just $199, ahead of shipping later this year, meaning that it can undercut the thousands of dollars you could spend at a clinic by a huge margin. That's also just under half of the retail price that Fat Iron will command when it hits shelves. 

You haven't got long left to back the campaign, so be sure to go to Indiegogo now if you'd be interested in getting hold of a Fat Iron at the earliest possible point.