How do you ensure your brand of headphones is guaranteed more sales? Attach an award winning rap artist to the project, that’s how.
Or so hope Currys and PC World, who have teamed up with UK rap star and MOBO winner Tinchy Stryder to launch their Goji headphones and audio speakers bearing his name.
Details on the Goji Tinchy Stryder: On Cloud 9 range are sketchy, but we do know that they will launch this summer and will be available both online and at more than 600 Currys and PC World stores across the UK.
Tinchy Stryder is not the first rap star to have his name attached to a range of audio headphones. Hip-hop mogul and legendary producer Dr Dre released his own range of Beats audio kit in 2010 which continues to receive great acclaim. So much so that both HP and HTC have included them in their products.
Whether Tinchy’s Goji range will prove to be as good we’ll have to wait until July to find out- that's when Currys and PC World will begin selling the range.
What do you think to the prospect of the Goji Tinchy Stryder: On Cloud 9 range? Let us know.