Latest from Fujifilm

Fujifilm X-E3 mirrorless camera adds touchscreen for the smartphone generation

Fujifilm X-E3 mirrorless camera adds touchscreen for the smartphone generation

By Mike Lowe

Four years after the success of the Fujifilm X-E2 interchangeable lens mirrorless, Fuji has unveiled the third-gen update: the X-E3. And it's the smallest X-series model with a viewfinder in Fuji's range.The viewfinder remains the same as its predecessor... Read more

Fujifilm X-T20 review: The retro touch
4.5 stars

Fujifilm X-T20 review: The retro touch

By Mike Lowe

When we reviewed the Fujifilm X-T10 compact system camera, we felt that its retro style was just right. Now Fuji has introduced the X-T20 which maintains that touch of retro appeal - and you can take that "touch" aspect literally, thanks to the addition... Read more

Fujifilm Instax Square SQ10 combines instant photo printing with a digital image sensor

Fujifilm Instax Square SQ10 combines instant photo printing with a digital image sensor

By Max Langridge

Fujifilm has revisited its Instax series of instant stills cameras and has announced the Square SQ10, which represents the biggest evolution of the Instax range for some time.The SQ10 is classed as a hybrid instant camera and is the world's first. To... Read more

Fujifilm GFX 50S preview: Medium format made easy

Fujifilm GFX 50S preview: Medium format made easy

By Mike Lowe

When Fujifilm announced at Photokina 2016 it was to launch a mirrorless medium format camera - that is, a camera with a sensor larger than even a pro-spec DSLR - there was explosive excitement.The company hasn't been mucking around either, for the GFX... Read more

Fujifilm X100F review: Fixed-lens finery
4.0 stars

Fujifilm X100F review: Fixed-lens finery

By Mike Lowe

If there's one high-end fixed-lens camera that gets people excited, it's the Fuji X100 series. A unique proposition among compact cameras, its rangefinder-styling, unparalleled viewfinder and fixed 35mm window onto the world make it unlike anything else... Read more

Fujifilm X-T20 ups resolution, adds touchscreen to mid-level system camera

Fujifilm X-T20 ups resolution, adds touchscreen to mid-level system camera

By Mike Lowe

The mid-level Fujifilm system camera just got an update: the X-T20. It adds touchscreen control, ups the resolution, adds 4K capture and enhances autofocus compared to its X-T10 predecessor.This DSLR-style mirrorless model has a 24.3-megapixel X-Trans... Read more

Fujifilm GFX 50S release date, price and full specification detailed

Fujifilm GFX 50S release date, price and full specification detailed

By Mike Lowe

The Fujifilm GFX 50S mirrorless medium format camera has an official release date: 23 February 2017. And with a body-only price of £6,199 it's highly affordable for a medium format camera.The GFX 50S features a huge 43.8 x 32.9mm medium format sensor... Read more

Fujifilm X100F revealed: The fixed-lens compact king returns... with a £1249 price tag

Fujifilm X100F revealed: The fixed-lens compact king returns... with a £1249 price tag

By Mike Lowe

Say hello to the high-end compact king. The Fujifilm X100F is the fixed-lens compact in its fourth-generation form, which brings a new layout, enhanced focus system and 24.3MP X-Trans CMOS III sensor to the series.Core to the X100 series is its 35mm f/2.0... Read more

Fujifilm's new X-A10 is a compact selfie-shooter

Fujifilm's new X-A10 is a compact selfie-shooter

By Max Langridge

Fujifilm has taken the wraps off its new X-A10 compact mirrorless camera complete with a newly-developed 16.3-megapixel APS-C sensor. It arrives as an entry-level model, but Fujifilm says the new sensor, combined with its image processing technology will... Read more

Fujifilm X-T2 review: A new benchmark for the mirrorless market
5.0 stars

Fujifilm X-T2 review: A new benchmark for the mirrorless market

By Mike Lowe

It took us about three minutes to fall in love with the Fujifilm X-T1. So when we were first shown the Fujifilm X-T2 back in July it only took us about three seconds.In many ways the X-T2 is the most advanced compact system camera offering we've seen,... Read more

Fujifilm's mirrorless medium format: GFX 50S is a 50-megapixel whopper on a small(ish) scale

Fujifilm's mirrorless medium format: GFX 50S is a 50-megapixel whopper on a small(ish) scale

By Mike Lowe

It's a rare thing for an all-new camera format to appear, but Fujifilm is pushing into digital medium format with the announcement of its mirrorless GFX line and GF lenses.The Fujifilm GFX 50S is the first camera announced in the line, complete with a... Read more

Fujifilm X-A3: Selfie-focused compact system camera ups the resolution ante

Fujifilm X-A3: Selfie-focused compact system camera ups the resolution ante

By Mike Lowe

The selfie system camera is back for round three: the Fujifilm X-A3 is the latest in the company’s line of compact system cameras, bringing a brand new 24-megapixel sensor and new design to the feature set.That puts the X-A3’s resolution a full 50... Read more

Fujiiflm X-T2 vs X-T1: What's the difference?

Fujiiflm X-T2 vs X-T1: What's the difference?

By Mike Lowe

We're used to products being updated, but with some it begs the question whether it's worth the upgrade or, perhaps, looking at grabbing a bargain and buying the older-generation product on a deal. So how does the just-announced Fujifilm X-T2 compact... Read more

Fujifilm X-Pro2 review: Pro perfection?
4.5 stars

Fujifilm X-Pro2 review: Pro perfection?

By Mike Lowe

When the Fujifilm X-Pro1 burst onto the camera scene its retro digital rangefinder style was like a pleasurable punch to the face; the kind of kipper-slap that left us, and many, a bit tingly around the chops and hungry for more. No camera maker had dared... Read more

Fujifilm X70 review: Wide-angle wonder
4.5 stars

Fujifilm X70 review: Wide-angle wonder

By Mike Lowe

Fujifilm is a winner when it comes to high-end compact cameras. So when the company unveiled the X70 at the tail-end of 2015 we were surprised and delighted by the concept: this 28mm f/2.8 (equivalent) fixed-lens camera pools together all that's great... Read more

Fujifilm X-Pro2 vs X-Pro1: What's the difference?

Fujifilm X-Pro2 vs X-Pro1: What's the difference?

By Mike Lowe

Four years in the making, the Fujifilm X-Pro2 is the company's highest-ranking compact system camera. But have those four years been worth the wait, or is the latest model barely different to its X-Pro1 predecessor?We've handled both cameras to break... Read more

Fujifilm X-E2S official: It's S for subtle performance push

Fujifilm X-E2S official: It's S for subtle performance push

By Mike Lowe

In tech it seems that tacking an "S" onto the end of a product means "it's new, it's a bit better than the last one, but not by loads". We only need to look at Apple and the annual iPhone updates to see that. Now it's the turn of Fujiiflm with its X-E2S,... Read more

Fujifilm X-T10 review: Retro done right
4.5 stars

Fujifilm X-T10 review: Retro done right

By Mike Lowe

Although it might sound like the bad guy from a not-yet-written Terminator movie, the Fujifilm X-T10 is actually the good guy. A very good guy indeed. For this compact system camera is like a watered-down version of its X-T1 bigger brother, albeit without... Read more

Loving the retro looks of the Fujilfilm X-T1 CSC but can't afford the price tag? The X-T10 could be for you

Loving the retro looks of the Fujilfilm X-T1 CSC but can't afford the price tag? The X-T10 could be for you

By Rik Henderson

Fujifilm has announced a new entry in its X series of compact system cameras that offers the gorgeous retro looks of its flagship X-T1 and many of the features but at less than half the price.The Fujifilm X-T10 is compact, lightweight and comes with an... Read more

Fujfiilm X-A2 review: Selfie system snapper makes a budget splash (hands-on)

Fujfiilm X-A2 review: Selfie system snapper makes a budget splash (hands-on)

By Mike Lowe

The selfie craze is in full swing, with all manner of devices getting in on the action. The Fujifilm X-A2, the company's update to the X-A1 from 2013, is the latest compact system to opt for a flip-forward screen. But does it strengthen the X-series line-up?Handling... Read more

Fujifilm announces new X-A2, XQ2 and FinePix cameras

Fujifilm announces new X-A2, XQ2 and FinePix cameras

By Luke Edwards

Fujifilm, ever releasing new kit, has just announced its latest cameras that will become available soon in the X-A2, XQ2 and FinePix S9900W/S9800 and XP80.The X-A2 is a high-powered compact system camera for top quality shots from a portable snapper.... Read more

Fujifilm X100T review: Naughty but niche
4.0 stars

Fujifilm X100T review: Naughty but niche

By Mike Lowe

It only takes one glance at the Fujifilm X100T to know it's a special little camera. Or, perhaps more to the point, a specialist camera. The retro design, physical control dials, fixed 35mm f/2.0 (equivalent) lens, and a hybrid viewfinder make that pretty... Read more

Fujifilm X30 review: Bigger and better, but beleaguered
4.5 stars

Fujifilm X30 review: Bigger and better, but beleaguered

By Mike Lowe

It's been a strong year for high-end compact cameras, with well-established manufacturers honing their craft and new additions also appearing. It's made for a bustling market, but one that also makes that purchase decision all the harder.The Fujifilm... Read more

Fujifilm X-T1 Graphite Silver Edition: Matte finish somehow looks flat and plasticky (hands-on)

Fujifilm X-T1 Graphite Silver Edition: Matte finish somehow looks flat and plasticky (hands-on)

By Mike Lowe

When we first heard about the Fujifilm X-T1 Graphite Silver Edition we were enthusiastic. After all, the X-T1 was one of our favourite cameras of the year, so when a manufacturer starts talking about a "luxury multilayer coating" what's not to like?Indeed,... Read more

Fujifilm X-T1 Graphite Silver Edition adds a lick of premium paint to top compact system camera, due November

Fujifilm X-T1 Graphite Silver Edition adds a lick of premium paint to top compact system camera, due November

By Mike Lowe

The Fujifilm X-T1 was one of our favourite compact system cameras this year, and as of November it will be available in a special Graphite Silver Edition format.As the name suggests, the camera is the same well-made, water-resistant interchangeable lens... Read more

Fujifilm X100T: third generation camera heralds world's first electronic rangefinder

Fujifilm X100T: third generation camera heralds world's first electronic rangefinder

By Mike Lowe

When the Fujifilm X100 series launched in 2011 it changed the face of high-end compact cameras. Now in its forthcoming third generation, the Fujifilm X100T continues the fixed 23mm f/2.0 lens but introduces a hybrid viewfinder with electronic rangefinder... Read more

Amazon says the Fujifilm Instax Share SP-1 printer will fly off shelves this Christmas, here's why

Amazon says the Fujifilm Instax Share SP-1 printer will fly off shelves this Christmas, here's why

By Rik Henderson

Although the Fujifilm Instax Share SP-1 printer has been available for a couple of months, Amazon is predicting it will be a huge success for Christmas.During the retailer's annual Christmas in July event in London, a company spokesman told Pocket-lint... Read more

Fujifilm launches X Signature camera design program for customisation

Fujifilm launches X Signature camera design program for customisation

By Jake Smith

Fujifilm has launched its X Signature program in the UK, letting customers re-skin their existing camera for £129.99, hoping to spawn a bit of creativity.The Fujifilm X Signature is available for the X-Pro1, X-E1, X100, X20, X10 models, to send to the... Read more

Fujifilm X-T1 review
5.0 stars

Fujifilm X-T1 review

By Mike Lowe

There’s a certain sense of "full circle" about the Fujifilm X-T1. A number of years ago the Japanese company was in the throes of releasing its excellent S-series DSLR cameras. But nobody really bought into them and, therefore, they were ultimately... Read more

Fujifilm X-T1 adds weather-sealing, giant viewfinder, still oozes retro cool

Fujifilm X-T1 adds weather-sealing, giant viewfinder, still oozes retro cool

By Mike Lowe

It seems there's an appetite for retro cameras, and Fujifilm has ticked that box once again with the announcement of the X-T1 - a retro-tinged, more DSLR-esque model than the rest of its X-series.Key to the X-T1's design is the viewfinder aligned to the... Read more

Fujifilm X-T1 camera teased before a 28 January unveil

Fujifilm X-T1 camera teased before a 28 January unveil

By Luke Edwards

Fujifilm has a new X-Series camera to unveil, teased in this picture on its site. The big day for the full reveal is 28 January but there's plenty to deduce from the picture before then.The basic layout of controls, shape and lens suggest this will be... Read more

Fujifilm X-E2 review
4.5 stars

Fujifilm X-E2 review

By Mike Lowe

As companies clamour to deliver the best possible camera solutions, sometimes all it takes is a little bit of polish and effort on a manufacturer's behalf to buff out the apparent spec sheet blemishes of an older model to deliver a winning ticket. And... Read more

Hands-on: Fujifilm FinePix S1 review

Hands-on: Fujifilm FinePix S1 review

By Mike Lowe

The Fujifilm FinePix S1 isn't the first 50x optical zoom camera that we've seen, but it's full of features that suggest it's among the best of those available. Pitched directly against the likes of the Canon PowerShot SX50 HS, we checked out the Fujifilm... Read more

Fujifilm X100S Black pictures and hands-on

Fujifilm X100S Black pictures and hands-on

By Mike Lowe

It’s becoming a set standard for Fujifilm to release black-finish versions of its high-end kit, and now it’s the turn of the Fujifilm X100S.We got our hands on the X100S Black at the Consumer Electronics Show 2014, where it was on display at the company’s... Read more

Fujifilm FinePix XP70: Splish splash with waterproof Wi-Fi compact camera

Fujifilm FinePix XP70: Splish splash with waterproof Wi-Fi compact camera

By Mike Lowe

Fujifilm has got the waterproof compact camera market fairly sewn up because of its affordable price point. Year after year it releases an additional model in the XP-series, and in 2014 that brings us to the FinePix XP70.It's waterproof, it's got Wi-Fi... Read more

Fujifilm S9400W, S9200 and S8600: Trio of bridge cameras are all about the zoom

Fujifilm S9400W, S9200 and S8600: Trio of bridge cameras are all about the zoom

By Mike Lowe

Fujifilm has refreshed much of its camera range at this year's Consumer Electronics Show by unveiling the FinePix S9400W, FinePix S9200 and FinePix S8600 models. The theme is clear: it's all about the zoom.That comes as no surprise, as the bottom end... Read more

Fujifilm X100S Black: Alternative to classic silver finish available this month

Fujifilm X100S Black: Alternative to classic silver finish available this month

By Mike Lowe

Hard though it was to avoid a title making a play on AC/DC's Back In Black album title, we put our sensible hats on. Because that's what the Fujifilm X100S Black deserves. This top-end, fixed lens compact camera is just about as good as they come. But... Read more

Fujifilm FinePix S1: First waterproof superzoom camera surfaces at CES 2014

Fujifilm FinePix S1: First waterproof superzoom camera surfaces at CES 2014

By Mike Lowe

It's superzoom season, but Fujifilm has unveiled one with a key difference: the FinePix S1 is the first water-resistant bridge camera. Now as well as singing in the rain you can go shooting too.The Fuji S1 houses a 50x optical zoom lens, which delivers... Read more

Fujifilm XQ1 review
4.0 stars

Fujifilm XQ1 review

By Mike Lowe

When we first saw the Fujifilm XQ1 we were rather excited. This dinky, pocketable compact promised a good slice of the greatness that its big brother X20 model offers, albeit in a smaller package that ought to bring a yet wider appeal.One look at the... Read more

Fujifilm X-E2: Autofocus upgrade and X100S sensor spearhead CSC model's improvements

Fujifilm X-E2: Autofocus upgrade and X100S sensor spearhead CSC model's improvements

By Mike Lowe

Fujifilm has announced its latest compact system camera, the X-E2, a model that brings with it a stack of updates to improve on the earlier X-E1 model.The latest X-E2 incorporates the same 2.36m-dot electronic viewfinder as its predecessor,but is all... Read more

Fujifilm XQ1 unveiled, the 'mini X20' compact camera that's gunning for Canon S120 space

Fujifilm XQ1 unveiled, the 'mini X20' compact camera that's gunning for Canon S120 space

By Mike Lowe

Fujifilm is looking to close in on the competition with the announcement of its XQ1 compact camera.The model incorporates the same 2/3-inch sensor size as found in the much lauded Fujifilm X20, albeit on a considerably smaller scale. It's gunning for... Read more

Hands-on: Fujifilm X-E2 review

Hands-on: Fujifilm X-E2 review

By Mike Lowe

Why hello there good lookin'. The Fujifilm X-E2, the compact system camera to succeed the earlier X-E1 model, may be a little older but it's lost none of that retro charm and visual appeal. That's clear from just taking one glance at this silver-topped... Read more

Fujifilm X-A1 review
4.0 stars

Fujifilm X-A1 review

By Nik Rawlinson

You don't need to spend a great deal to bag a decent camera these days, as Fujifilm proves with the X-A1 - the interchangeable lens camera that sits at the introductory end of its compact system camera lens line-up.Entry-level it may be, but it shares... Read more

Fujifilm X-A1 goes after the entry-level market with £530 interchangeable lens camera out this October

Fujifilm X-A1 goes after the entry-level market with £530 interchangeable lens camera out this October

By Luke Edwards

The Fujifilm X-A1 is the fourth interchangeable lens camera which this time Fujifilm aims to sell to the entry-level user. The idea is that this is the first step up from a digital point-and-shoot camera into the world of interchangeable lenses. A more... Read more

Fujifilm X-A1: Cheaper X-series camera sees early reveal

Fujifilm X-A1: Cheaper X-series camera sees early reveal

By Chris Hall

Fujifilm could be about to launch a cheaper X-series compact system camera, known as the Fujifilm X-A1.Leaked by a Czech photo website, the details revealed include a press release, as well as a couple of authentic-looking product shots, making it difficult... Read more

Fujifilm intros Instax Mini 90 Neoclassic, merging retro design with instant film

Fujifilm intros Instax Mini 90 Neoclassic, merging retro design with instant film

By Elyse Betters

Fujifilm has just blended its popular X-Series with the Instax brand to create a new vintage-esque instant camera called the Instax Mini 90 Neoclassic.Instax is a brand of instant cameras marketed by Fujifilm since the late 1990s, while the Fujifilm X-Series... Read more

Fujifilm X-M1 review
4.0 stars

Fujifilm X-M1 review

By Mike Lowe

The X-M1 is something of a departure for Fujifilm. Despite bearing the "X" name this compact system camera (CSC) seems to have abandoned the retro style and dial-laden designs of its bigger X-E1 and X-Pro1 models. It may sound more B-movie than blockbuster,... Read more

Fujifilm X-M1: The smallest X-series interchangeable system camera adds Wi-Fi, EXR II and more

Fujifilm X-M1: The smallest X-series interchangeable system camera adds Wi-Fi, EXR II and more

By Mike Lowe

Fujifilm has lifted the lid on the X-M1 - its latest compact system camera designed with a broader audience in mind. But that doesn't mean it has to trim back on the important specs as this latest XF-mount camera - the third release in Fujifilm's interchangeable... Read more

Fujifilm FinePix F900EXR review
4.0 stars

Fujifilm FinePix F900EXR review

By Mike Lowe

The Fujifilm FinePix F900 puts the 'Lint in a state of deja vu. The Japanese company has been pushing out F-series refreshes every six months, with each release taking baby steps rather than leaps forward in terms of feature set. The F900EXR has all the... Read more

Fujifilm X100S
4.0 stars

Fujifilm X100S

By Mike Lowe

The Fujifilm X100S rests in its own niche. It won't really suit all that many picture-takers because there's no zoom available from its fixed 35mm f/2.0 equivalent lens and physical dials are set up in a retro fashion that may confuse the mass market.... Read more