Latest from Fujifilm

Fujifilm XF10 review: Ailing autofocus affects fixed-lens camera's appeal
3.5 stars Fujifilm XF10 review: Ailing autofocus affects fixed-lens camera's appeal By Mike Lowe

The XF10 features an APS-C sensor and f/2.8 aperture, making for great image quality. But poor performance affect its potential for perfection. Read more

Fujifilm X-T3 initial review: Marvellous mirrorless brings upgrades aplenty
Fujifilm X-T3 initial review: Marvellous mirrorless brings upgrades aplenty By Mike Lowe

The X-T3 is Fujifilm's enthusiast mirrorless. The third-gen model brings faster focus, touch control, greater speed and 4K60 video capture. Read more

Fujifilm X-T3 vs X-T2: What's the difference?
Fujifilm X-T3 vs X-T2: What's the difference? By Mike Lowe

The Fujifilm X-T3 updates the X-T2 mirrorless camera, but what new goodies does it bring and is it worth the upgrade? Here's our comparison. Read more

Fujifilm X-T3 is first APS-C mirrorless camera with 4K 60fps video recording
Fujifilm X-T3 is first APS-C mirrorless camera with 4K 60fps video recording By Rik Henderson

Fujifilm has announced the latest camera in its X Series and claims that it is the "world's first" APS-C mirrorless camera to record 4K 60fps video.The Read more

Fujifilm X-T100 review: Rare misfire for X-series mirrorless?
3.5 stars Fujifilm X-T100 review: Rare misfire for X-series mirrorless? By Mike Lowe

The X-T100 is the entry-level camera in Fuji's mirrorless line-up, featuring a power zoom lens and different setup to other X-series. Does it succeed? Read more

Fujifilm XF10 delivers huge sensor in compact camera form
Fujifilm XF10 delivers huge sensor in compact camera form By Mike Lowe

The XF10 is a years-later update of the original XF1 camera, delivering a brand new fixed-lens (28mm f/2.8 equiv.) compact with a large APS-C sensor. Read more

Fujifilm X-T100 combines powerful photo skills and retro looks in an affordable package
Fujifilm X-T100 combines powerful photo skills and retro looks in an affordable package By Max Langridge

Fujifilm has announced the X-T100 as the latest addition to its ever-growing X-series of mirrorless cameras, combining retro looks and a lightweight body, Read more

Fujifilm's Instax SQ6 camera turns you into a walking Instagram feed
Fujifilm's Instax SQ6 camera turns you into a walking Instagram feed By Max Langridge

Fujifilm has announced the launch of the Instax Square SQ6 camera, the world's first square format analogue Instax camera.  Fujifilm Instax Square SQ10 Read more

Fujifilm X-H1 review: Does the most advanced X-series live up to its potential?
4.5 stars Fujifilm X-H1 review: Does the most advanced X-series live up to its potential? By Mike Lowe

The most advanced Fuji mirrorless X camera adds image stabilisation for the first time. It's a capable pro-spec camera, challenged by the Panasonic G9 Read more

Fujifilm X-H1 vs Panasonic Lumix G9: What’s the difference?
Fujifilm X-H1 vs Panasonic Lumix G9: What’s the difference? By Mike Lowe

It's battle of the mirrorless big guns, with the new Fujifilm X-H1 posing some considerable questions for Panasonic's formidable Lumix G9. If you're looking Read more

Fujifilm X-H1 mirrorless camera marries pro-spec stills and 4K video thrills
Fujifilm X-H1 mirrorless camera marries pro-spec stills and 4K video thrills By Mike Lowe

Looking for a high-performance mirrorless interchangeable lens camera? Fujifilm just unveiled the X-H1, which is gunning to be king of the hill.With a Read more

Fujifilm X-A5 is the company's smallest mirrorless camera to date
Fujifilm X-A5 is the company's smallest mirrorless camera to date By Mike Lowe

We've long harped on about Fujifilm's image quality prowess from its mirrorless X-series cameras. Well, now you can get the utmost quality in the smallest-and-lightest Read more

Fujifilm FinePix XP130 is a compact, rugged, point-and-shoot camera
Fujifilm FinePix XP130 is a compact, rugged, point-and-shoot camera By Max Langridge

Fujifilm has taken the wraps off its latest waterproof, rugged camera, the FinePix 130. It's the successor model to the XP120 and retains many of the outgoing Read more

Fujifilm X-E3 mirrorless camera adds touchscreen for the smartphone generation
Fujifilm X-E3 mirrorless camera adds touchscreen for the smartphone generation By Mike Lowe

Four years after the success of the Fujifilm X-E2 interchangeable lens mirrorless, Fuji has unveiled the third-gen update: the X-E3. And it's the smallest Read more

Fujifilm X-T20 review: The retro touch
4.5 stars Fujifilm X-T20 review: The retro touch By Mike Lowe

As a standalone camera, the X-T20 delivers the optimum image quality in our view. It's the same quality as you'll find from X-T2 or X-Pro2, which is Read more

Fujifilm Instax Square SQ10 combines instant photo printing with a digital image sensor
Fujifilm Instax Square SQ10 combines instant photo printing with a digital image sensor By Max Langridge

Fujifilm has revisited its Instax series of instant stills cameras and has announced the Square SQ10, which represents the biggest evolution of the Instax Read more

Fujifilm GFX 50S preview: Medium format made easy
Fujifilm GFX 50S preview: Medium format made easy By Mike Lowe

When Fujifilm announced at Photokina 2016 it was to launch a mirrorless medium format camera - that is, a camera with a sensor larger than even a pro-spec Read more

Fujifilm X100F review: Fixed-lens finery
4.0 stars Fujifilm X100F review: Fixed-lens finery By Mike Lowe

You might need to be as rich as a king to buy one, but then the X100F is indeed king of the fixed-lens compacts. Nothing else compares to this Read more

Fujifilm X-T20 ups resolution, adds touchscreen to mid-level system camera
Fujifilm X-T20 ups resolution, adds touchscreen to mid-level system camera By Mike Lowe

The mid-level Fujifilm system camera just got an update: the X-T20. It adds touchscreen control, ups the resolution, adds 4K capture and enhances autofocus Read more

Fujifilm GFX 50S release date, price and full specification detailed
Fujifilm GFX 50S release date, price and full specification detailed By Mike Lowe

The Fujifilm GFX 50S mirrorless medium format camera has an official release date: 23 February 2017. And with a body-only price of £6,199 it's highly Read more

Fujifilm X100F revealed: The fixed-lens compact king returns... with a £1249 price tag
Fujifilm X100F revealed: The fixed-lens compact king returns... with a £1249 price tag By Mike Lowe

Say hello to the high-end compact king. The Fujifilm X100F is the fixed-lens compact in its fourth-generation form, which brings a new layout, enhanced Read more

Fujifilm's new X-A10 is a compact selfie-shooter
Fujifilm's new X-A10 is a compact selfie-shooter By Max Langridge

Fujifilm has taken the wraps off its new X-A10 compact mirrorless camera complete with a newly-developed 16.3-megapixel APS-C sensor. It arrives as an Read more

Fujifilm X-T2 review: A new benchmark for the mirrorless market
5.0 stars Fujifilm X-T2 review: A new benchmark for the mirrorless market By Mike Lowe

Retro in appearance yet wonderfully advanced in use, the X-T2 sets a new benchmark for the mirrorless market. Read more

Fujifilm's mirrorless medium format: GFX 50S is a 50-megapixel whopper on a small(ish) scale
Fujifilm's mirrorless medium format: GFX 50S is a 50-megapixel whopper on a small(ish) scale By Mike Lowe

It's a rare thing for an all-new camera format to appear, but Fujifilm is pushing into digital medium format with the announcement of its mirrorless GFX Read more

Fujifilm X-A3: Selfie-focused compact system camera ups the resolution ante
Fujifilm X-A3: Selfie-focused compact system camera ups the resolution ante By Mike Lowe

The selfie system camera is back for round three: the Fujifilm X-A3 is the latest in the company’s line of compact system cameras, bringing a brand new Read more

Fujiiflm X-T2 vs X-T1: What's the difference?
Fujiiflm X-T2 vs X-T1: What's the difference? By Mike Lowe

We're used to products being updated, but with some it begs the question whether it's worth the upgrade or, perhaps, looking at grabbing a bargain and Read more

Fujifilm X-Pro2 review: Pro perfection?
4.5 stars Fujifilm X-Pro2 review: Pro perfection? By Mike Lowe

The X-Pro2 largely delivers on its pro namesake. It's a camera proposition unlike any other and one that, for the right user (and it is niche), will Read more

Fujifilm X70 review: Wide-angle wonder
4.5 stars Fujifilm X70 review: Wide-angle wonder By Mike Lowe

While we'd like a more detailed and faster autofocus system, and are in two minds about the lack of viewfinder, the X70 is otherwise a champion Read more

Fujifilm X-Pro2 vs X-Pro1: What's the difference?
Fujifilm X-Pro2 vs X-Pro1: What's the difference? By Mike Lowe

Four years in the making, the Fujifilm X-Pro2 is the company's highest-ranking compact system camera. But have those four years been worth the wait, or Read more

Fujifilm X-E2S official: It's S for subtle performance push
Fujifilm X-E2S official: It's S for subtle performance push By Mike Lowe

In tech it seems that tacking an "S" onto the end of a product means "it's new, it's a bit better than the last one, but not by loads". We only need to Read more

Fujifilm X-T10 review: Retro done right
4.5 stars Fujifilm X-T10 review: Retro done right By Mike Lowe

Sure, the X-T10 might be a watered-down version of the X-T1. But it’s avoided excessively diluting the core components that make such a camera so Read more

Loving the retro looks of the Fujilfilm X-T1 CSC but can't afford the price tag? The X-T10 could be for you
Loving the retro looks of the Fujilfilm X-T1 CSC but can't afford the price tag? The X-T10 could be for you By Rik Henderson

Fujifilm has announced a new entry in its X series of compact system cameras that offers the gorgeous retro looks of its flagship X-T1 and many of the Read more

Fujfiilm X-A2 review: Selfie system snapper makes a budget splash (hands-on)
Fujfiilm X-A2 review: Selfie system snapper makes a budget splash (hands-on) By Mike Lowe

The selfie craze is in full swing, with all manner of devices getting in on the action. The Fujifilm X-A2, the company's update to the X-A1 from 2013, Read more

Fujifilm announces new X-A2, XQ2 and FinePix cameras
Fujifilm announces new X-A2, XQ2 and FinePix cameras By Luke Edwards

Fujifilm, ever releasing new kit, has just announced its latest cameras that will become available soon in the X-A2, XQ2 and FinePix S9900W/S9800 and XP80.The Read more

Fujifilm X100T review: Naughty but niche
4.0 stars Fujifilm X100T review: Naughty but niche By Mike Lowe

It only takes one glance at the Fujifilm X100T to know it's a special little camera. Or, perhaps more to the point, a specialist camera. The retro design, Read more

Fujifilm X30 review: Bigger and better, but beleaguered
4.5 stars Fujifilm X30 review: Bigger and better, but beleaguered By Mike Lowe

It's been a strong year for high-end compact cameras, with well-established manufacturers honing their craft and new additions also appearing. It's made Read more

Fujifilm X-T1 Graphite Silver Edition: Matte finish somehow looks flat and plasticky (hands-on)
Fujifilm X-T1 Graphite Silver Edition: Matte finish somehow looks flat and plasticky (hands-on) By Mike Lowe

When we first heard about the Fujifilm X-T1 Graphite Silver Edition we were enthusiastic. After all, the X-T1 was one of our favourite cameras of the year, Read more

Fujifilm X-T1 Graphite Silver Edition adds a lick of premium paint to top compact system camera, due November
Fujifilm X-T1 Graphite Silver Edition adds a lick of premium paint to top compact system camera, due November By Mike Lowe

The Fujifilm X-T1 was one of our favourite compact system cameras this year, and as of November it will be available in a special Graphite Silver Edition Read more

Fujifilm X100T: third generation camera heralds world's first electronic rangefinder
Fujifilm X100T: third generation camera heralds world's first electronic rangefinder By Mike Lowe

When the Fujifilm X100 series launched in 2011 it changed the face of high-end compact cameras. Now in its forthcoming third generation, the Fujifilm X100T Read more

Amazon says the Fujifilm Instax Share SP-1 printer will fly off shelves this Christmas, here's why
Amazon says the Fujifilm Instax Share SP-1 printer will fly off shelves this Christmas, here's why By Rik Henderson

Although the Fujifilm Instax Share SP-1 printer has been available for a couple of months, Amazon is predicting it will be a huge success for Christmas.During Read more

Fujifilm X-T1 review
5.0 stars Fujifilm X-T1 review By Mike Lowe

There’s a certain sense of "full circle" about the Fujifilm X-T1. A number of years ago the Japanese company was in the throes of releasing its excellent Read more

Fujifilm X-T1 adds weather-sealing, giant viewfinder, still oozes retro cool
Fujifilm X-T1 adds weather-sealing, giant viewfinder, still oozes retro cool By Mike Lowe

It seems there's an appetite for retro cameras, and Fujifilm has ticked that box once again with the announcement of the X-T1 - a retro-tinged, more DSLR-esque Read more

Fujifilm X-E2 review
4.5 stars Fujifilm X-E2 review By Mike Lowe

As companies clamour to deliver the best possible camera solutions, sometimes all it takes is a little bit of polish and effort on a manufacturer's behalf Read more

Hands-on: Fujifilm FinePix S1 review
Hands-on: Fujifilm FinePix S1 review By Mike Lowe

The Fujifilm FinePix S1 isn't the first 50x optical zoom camera that we've seen, but it's full of features that suggest it's among the best of those available. Read more

Fujifilm X100S Black pictures and hands-on
Fujifilm X100S Black pictures and hands-on By Mike Lowe

It’s becoming a set standard for Fujifilm to release black-finish versions of its high-end kit, and now it’s the turn of the Fujifilm X100S.We got Read more

Fujifilm FinePix XP70: Splish splash with waterproof Wi-Fi compact camera
Fujifilm FinePix XP70: Splish splash with waterproof Wi-Fi compact camera By Mike Lowe

Fujifilm has got the waterproof compact camera market fairly sewn up because of its affordable price point. Year after year it releases an additional model Read more

Fujifilm S9400W, S9200 and S8600: Trio of bridge cameras are all about the zoom
Fujifilm S9400W, S9200 and S8600: Trio of bridge cameras are all about the zoom By Mike Lowe

Fujifilm has refreshed much of its camera range at this year's Consumer Electronics Show by unveiling the FinePix S9400W, FinePix S9200 and FinePix S8600 Read more

Fujifilm X100S Black: Alternative to classic silver finish available this month
Fujifilm X100S Black: Alternative to classic silver finish available this month By Mike Lowe

Hard though it was to avoid a title making a play on AC/DC's Back In Black album title, we put our sensible hats on. Because that's what the Fujifilm X100S Read more

Fujifilm FinePix S1: First waterproof superzoom camera surfaces at CES 2014
Fujifilm FinePix S1: First waterproof superzoom camera surfaces at CES 2014 By Mike Lowe

It's superzoom season, but Fujifilm has unveiled one with a key difference: the FinePix S1 is the first water-resistant bridge camera. Now as well as singing Read more

Fujifilm XQ1 review
4.0 stars Fujifilm XQ1 review By Mike Lowe

When we first saw the Fujifilm XQ1 we were rather excited. This dinky, pocketable compact promised a good slice of the greatness that its big brother X20 Read more