(Pocket-lint) - Get ready for a new generation of apps on the App Store. Apple marketing guru Phil Schiller revealed during Apple's September iPhone event that the iPhone 5S features a special M7 processor, which enables the handset to gather data from the accelerometer, gyroscope and compass.

The M7 is taking work from the main A7 processor to manage power more efficiently inside the iPhone 5S. Developers will have the ability to tap into the M7's functionality, thanks to a set of CoreMotion APIs.

Apple says the new developer tools will lead to "better fitness and activity apps that go well beyond what other mobile devices offer". The M7 processor measures user motion data, even while the device is asleep, and saves battery life for pedometer or other fitness apps that use the accelerometer throughout the day.

Accompanying the M7 processor and its new set of APIs on stage at the Apple event was the reveal of the Nike+ Move app. Nike and Apple say it will be available on the App Store in the near future, offering a FuelBand-like experience right from the phone.

Nike was quick to say it will serve as "introductory experiences," though. Nike+ Move will track your daily activity and ties it in to Game Center - so you can compete with friends. Neither Apple nor Nike went into further detail.

The full comment from Nike was: "The Nike+ Move App is an introductory experience of NikeFuel wherever you carry the new iPhone 5S. It calculates how active you are and uses NikeFuel to motivate you and your friends to move more. The Nike+ ecosystem - led by Nike+ Running, Nike+ FuelBand and the Nike+ FuelBand App - includes features and functionality far beyond what the introductory Nike+ Move App delivers."

Writing by Jake Smith.