Fitness and sleep tracking expert Misfit has launched its first smartwatch, the Phase. On the face of it, it looks like a regular analogue watch but there's a whole load of technology hiding underneath.

Like Misfit's other products, the Phase can track steps taken and distance travelled as well as sleep duration and quality. The Phase makes full use of a 3-axis accelerometer and Misfit's own algorithms.

Activity, alarm and notification data is presented using an interplay of the watch hands, as well as a small colour window and vibration alerts. Notifications for calls, texts, compatible apps and movement reminders can all be sent straight to your wrist.

As well as doing everything you'd expect of a smartwatch, the Phase can also be used as a remote to control music, take pictures from the connected smartphone and interact with various smart home devices using just one button. The Phase is also water resistant to 50 metres and comes with a six-month battery life.

Preston Moxcey, general manager of Misfit said: "We're thrilled to launch Misfit Phare, which employs Misfit's energy efficient, miniaturised Bluetooth enabled technology in a traditional watch form factor".

"Watches are the fashion-credible predecessor of wearable technology, and Misfit Phase showcases both the evolution of the wearable technology space and its convergence with the world of fashion accessories".

The Misfit Phase will be available from mid-November in six colour finishes from £165.