Mio Global is at the 2014 CES tradeshow in Las Vegas, where it just unveiled a sleek wristband designed to continuously monitor heart rate data.

Called Mio Link, the band features Bluetooth Smart 4.0. It's a lot like a chest strap actually, only it works on the wrist, capturing data with the same electro-optical cell technology as featured in the Mio Alpha heart rate sport watch.

It transmits heart rate data using Bluetooth to Mio's Mio GO training application, and it uses ANT+ technology to connect to other fitness apps and sport devices. The Mio Link further features a soft, silicone strap, tri-color LEDs to indicate heart rate zones, and a single button so users can start, stop, or sync the transmission of data

READ: Mio Cyclo 505 HC review

The Mio Link will release in the beginning of March for $99 (£60). We're live at CES 2014, so we'll try to get more information about pricing and availability in Europe and elsewhere.