Fitbit and 2K Games have announced a collaboration that will provide in-game rewards in NBA 2K17 for a healthy lifestyle when wearing a Fitbit fitness tracker.
Gamers who manage to walk 10,000 steps a day will be rewarded with temporary +5 attribute points for their MyPLAYER, which can be spent on agility, dunks, layups and more. The attribute boosts will only last for the next 5 games played that day.
2K is the latest brand to be part of the Works with Fitbit program, but this is the first instance of a game being integrated with a fitness tracker.
The integration between Fitbit and NBA 2K17 will begin on 25 November on both PlayStation 4 and Xbox One versions of the game. Users will then need to connect their Fitbit tracker to their console in order to receive the in-game rewards.
Tim Rosa, SVP of Global Marketing at Fitbit said: "As a former video game industry executive, I'm excited to help shape the first-of-its-kind integration between a wearable and a console video game, motivating gamers of all ages to be more active throughout the day by giving them in-game rewards for their real-world fitness activity".
"We think it's just the beginning of what's possible as we create new ways to keep our community engaged and motivated to be healthier and more fit".