(Pocket-lint) - Finnish technology design studio Creoir has developed a smartwatch with a difference. Its Ibis concept is being shown for the first time at Mobile World Congress in Barcelona and rather than head down the same path as devices like the Samsung Gear 2 and Sony SmartWatch 2, it combines an Android hub, a conventional watch face and jewellery design aesthetics.

The Ibis has a custom user interface overlaid on a low-power, optimised Android OS but is also compatible with iOS devices as those also running Android. It comes with a touch-enabled OLED display, and Wi-Fi, Bluetooth 4.0 and USB connectivity is on board.

Apps will be able to work with the on-board accelerometer, its e-compass and an ambient light sensor. The device connects to a smartphone and will act as a remote control and present notifications for messages and calls.

Its build includes stainless steel and crystal materials, and the watch part is not a simple screen, but a fully-functioning analogue quartz watch face.

"We believe the demand for smartwatches will be driven by fashion and sport brands, and the Ibis exemplifies the type of product that we create for fashion brands," said Creoir CEO Pekka Väyrynen.

"Every brand has its own design language, so with each client we start from scratch to develop a product that specifically matches the brand and their audience. With our expertise, we can provide consumer brand owners with everything they need to have a real advantage when entering the smart device space."

As Creoir is a design studio first and foremost, you might see the Ibis under a different brand name sometime in the future. A price or actual release date, therefore, are yet to be revealed.

Writing by Rik Henderson.