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It's pretty amazing to watch the success story of Fitbit, as they basically pioneered digital health and exercise tracking 15 years ago, only to see their innovations copied by major players like Samsung, Apple and more. Unsurprisingly, Google acquired the company in 2021 to incorporate their tech in the Pixel Watches and other devices, but Fitbit still exists as its own independent product line with some very cool items.

Amazon Prime Big Deal Days have come to an end, but we're still seeing some discounts on Fitbits. The company has a range of products in its lineup, including smartwatches like the Fitbit Sense 2 and Versa 4. After the Google acquisition, the Pixel Watch is basically a Fitbit device with a different name. There are also fitness bands like the Fitbit Charge 5, the stylish Fitbit Luxe and the cheaper Inspire and Ace.

Fitbit Sense

There's a newer version of the Fitbit Sense on the market, but honestly the Sense 2 doesn't improve on the original enough to pass up a 29 per cent discount. This is a handy and stylish smartwatch at a great price.

Fitbit Sense Smartwatch
Fitbit Sense
$178 $250 Save $72

The original Fitbit Sense is still an extremely solid wearable, with unique stress monitoring functions that help you keep track of your mental health as well as your physical fitness. Skin temperature and blood oxygen sensors are incredible for getting an idea of how restful your sleep really is.

Fitbit Charge 2

The Charge 2 is a little dated - it first released in 2016 - but it absolutely handles the basic activity and fitness tracking tasks, and looks really cool in this limited edition. Saving a couple bucks is good too.

Fitbit Charge 2 Fitness Tracker
Fitbit Charge 2
$149 $180 Save $31

The Fitbit Charge 2 is a great basic tracker that comes with a special rose gold case and lavender wristband for the fitness fashionistas, but under the hood is a capable device that will do everything someone wanting more health insight could want.

Google Pixel Watch

Okay so technically, the Pixel Watch isn't a Fitbit, but in a lot of ways it acts like one. Google's incorporated the tracking and sensing tech from the other wearables and incorporated them into a solid Android smartwatch with tons of other cool features.

Google Pixel Watch
Google Pixel Watch

With its combination of great design, fluid software and comprehensive fitness tracking courtesy of Fitbit software, the Pixel Watch is a great first smartwatch from Google. Get 20 per cent off if you buy it now, hours ahead of the offical start of fall Prime Day.

How did we pick these best Fitbit deals?

The deals on Fitbit devices are often few and far between, so we had to hunt hard for discounts. We wanted to make sure that each device filled an individual niche, like the Google Pixel for people who want a full-fledged smartwatch with fitness tracking, and the Inspire 2 for a pure health monitor.

What to consider when buying a Fitbit

There's more than one type of Fitbit and - for many people - the archetypal Fitbit is that classic fitness band form factor. It's a slim, narrow, band with a compact rectangular display that doesn't take up too much space on the wrist. Those still exist - of course - in the form of the Fitbit Charge 5, Fitbit Luxe, Fitbit Inspire 3 and the children's Fitbit Ace 3. But there are also smartwatches from Fitbit, in the form of the Fitbit Sense and the Fitbit Versa as well as the Google Pixel Watch.

The first thing to decide is whether you want the smartwatch form with the large, square or circular watch face; the device that looks more like a watch. Or do you just want that classic bracelet style with a narrow display that doesn't dominate your forearm?

Which you want might also be decided by what you want to get from it. If - for instance - you want to be able to read and respond to notifications easily, make contactless payments and the usual smartwatch-type interactions, you're not going to want the classic fitness tracker style. On the flip side, if you just want a device that sits on your wrist and tracks your daily activity, sleep and movements in the background and doesn't really demand attention, those smaller, slimmer fitness bands are much more suitable.

A key component in choosing a tracker is what types of activity you're wanting to track. If you're outdoors a lot, and want to track those outdoor activities and clearly see your data on the move, the bigger watch-style models allow you to see that clearer than the smaller models. The newest Sense 2 will track a lot of different health metrics too, including heart-rate variability, blood oxygen saturation, resting heart rate, breathing rate and skin temperature. It's really advanced. There's even an ECG feature for detecting irregular heart rhythms.