Epic Games has used Fortnite to start a revolution. It's no accident that the company is using one of the biggest - and highest earning - games out there, knowing that Fortnite is going to get everyone's attention. It's also going to carry with it popularist support, which is key to any revolution.

The biggest single part of the move is undoubtedly Epic's epic Nineteen Eighty-Fortnite video. This isn't the sort of thing that you just pluck out of thin air, it's part of a carefully planned campaign, while also resonating with current anti-trust investigations into big technology companies.

Why is this relevant to tech? Apple was the underdog in 1984, it was a disruptor wanting to bring its own technologies to market and convince people that there was another way outside of existing market domination. Epic is now inviting its followers to "join the fight" against what it calls the "App Store Monopoly"; it's hard to deny that it's a beautiful twist of irony, whichever side of the argument you sit on.

Epic Games doesn't believe that it should be making millions for Apple through the 30 per cent levy charged through App Store purchases. Apple on the other hand doesn't believe that Epic Games should be making millions through Apple's platform without there being a fee. It's a stand-off that's been raised many times before, but it's perhaps now a bigger fight, with Epic putting it on everyone's radar thanks to Fortnite.

You can expect a lot of drama, suits and countersuits, but it's George Orwell that lies at the heart of this reference. So while these tech giants battle it out for moral, legal and ethical superiority, maybe you want to grab yourself a good book to read. I can't think of anything more fitting that George Orwell's Nineteen Eighty-Four.

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