Parrot is retiring some of its consumer-focused drones, with reports that the Mambo and Swing lines are coming to an end. That will see Parrot make an exit from the toy drone category.
A Wirecutter staffer originally reported that retail stock has been running to an end via Twitter. The news was then later confirmed to The Verge.
.@wirecutter got official confirmation today that @Parrot is indeed pulling out of the mini drone market. Websites like Amazon have slowly been running out of stock. We'll be retiring the Mambo and Swing as our top picks and testing new drones soon. https://t.co/WbvyIxs3Fj— Signe Brewster (@signe) July 18, 2019
The news perhaps shouldn't come as too much of a surprise. Recent launches and evolutions of Parrot's drones have focused on commercial applications, with the addition of things like thermal imaging or pitched at agricultural use as the company looks to shift itself towards this segment of the market.
The Anafi - the company's folding drone - has seen a number of such evolutions, while the mainstay of the consumer offering, the Bebop 2, has been rather static since its 2016 launch, with the most recent change a battery upgrade in 2017.
Parrot has been in touch with Pocket-lint to pass on the following statement: "Parrot remains as Europe's leading drone company, including those for leisure, business, defence and security. The Parrot ANAFI is at the centre of our innovative drone technologies, and we have designed and created the ANAFI product range for consumer, professional and defence markets."
"We are continuously evolving and updating our latest drone innovations across all areas, in line with feedback from our diverse community of users around-the-world. Like all technology companies, we continually review our product pipeline and portfolio to ensure we are delivering the most innovative drone technologies and capabilities for the multi usages and channels we are focused on."
DJI now dominates the consumer drone market with models such as the Mavic Air and Spark, while Parrot's recent corporate changes have seen the company move from the automotive and Bluetooth devices that it was originally known for, to become all about drones.