However, it is now September and there has been no sign of the truck, apart from the teaser image originally tweeted by Elon Musk.
Indeed, we've not heard a peep on the vehicle since. Until now, that is.
Over the weekend just gone, Musk replied to a Twitter query on the illusive pickup. He revealed that an unveiling event for EV could finally happen in November.
November most likely— Elon Musk (@elonmusk) September 7, 2019
So it shouldn't be long now before we actually see a Tesla electric pickup truck - one that Musk previously described as a "cyberpunk" truck and inspired by the film Blade Runner.
Until then, we'll have to make do with the original image for clues.
The tease, which was only displayed during the live-stream for a few seconds after the Model Y launch, doesn't really show much. We can see what appears to be a hood for cargo space. It could be at a weird angle, however, and we might be seeing the truck's front end here.
Essentially, we're looking at a long, flat surface with a Tesla logo connected to another flat surface at 90 degrees, and there's a light bar separating the surfaces.
Roll on November.