Continuing the trend of car manufacturers attempting to garner credibility with affluent coolandthirtysomethings by partnering with clothing brands, Jeep has announced it’s teamed up with Snow+Rock.

A new special edition Grand Cherokee, available for a limited time at Chrysler dealerships, is available in both Limited and Overland styles. Extras include chrome tail lamp guards, black running boards, rear splash guards, a moulded cargo tray, multi-purpose roof crossbars (Limited models only) and a choice of ski carrier, roof box or bike rack.

There’s even £2000 off the price of the standard Limited and Overland models, and customers get a £250 Snow+Rock voucher so they can get sailing jackets, fleeces and thermal undies or whatever it is that outdoors-y types wear.

The Jeep Grand Cherokee Snow+Rock range starts at £28,590.