It has called the latest "preview" model the Honda e Prototype. The previous prototype model, as revealed last year, was called the Urban EV Concept. It is messing with our tiny minds.
More confusing is that the production car is likely to be called something different still.
However, its final name is largely irrelevant as the e Prototype looks to be an interesting proposition. Designed for urban use, it is rear wheel drive and is designed to be simple and functional.
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Its door handles are flush and "pop out", while traditional wing mirrors have been replaced by compact cameras on either side. This gives the car a smooth, soft finish with rounded corners.
The charging port is integrated centrally in the bonnet, so can be accessed from either side of the car depending on where you park. While the cover for the port is glass so you can see LED lights indicating charge status.
Inside, there is a customisable dual-screen display with a range of apps and services installed. At either end of the display, screens will show the view from either side camera, and there is a digital rear view camera too.
Honda claims that the e Prototype will be capable of running over 200km (124 miles) on a single charge. There will also be fast charge functionality to achieve 80 per cent charge in 30 minutes.
The first public showing of the car will be at the Geneva Motor Show on 5 March.