Sony has said that it is launching a range of cameras geared towards the fashion conscious shopper.

The 8-megapixel DSC-T100 camera is a showstopper with the most powerful zoom and largest LCD screen in Sony’s T-series. With its Carl Zeiss 5x optical zoom lens and 3-inch LCD screen, this model will debut in red, black and silver.

The 8-megapixel DSC-T20 camera features a Carl Zeiss 3x optical zoom lens and a 2.5-inch LCD screen, and will hit the scene in pink, white, black and silver.

“There’s a generation of style-conscious, tech-savvy people who want the brands and products in their lives to reflect who they are”, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “Our new T-series cameras can give these customers the form factor and advanced technologies they’re looking for.”

The camera feature ISO settings up to ISO 3200, Sony’s Clear RAW noise reduction technology and the promise of up to 380 shots for the T100 camera and 340 shots for the T20 model on a full charge.

The cameras also include Red-eye correction and dynamic range optimization to adjust under- or over-exposed areas can be performed without having to make a lot of adjustments to the camera in camera without the need for a PC.

The T100 camera will ship in March for about $400, and the T20 will be available in April for about $330 in the US. Sony in the UK says that it will have pricing and availability details in the UK shortly.

Sony’s new cameras will also have three accessory options for high-definition photo viewing. All are compatible with the Sony VMC-MHC1 HD component cable for simple connection to an HDTV set. They can also be connected to the new Sony CSS-HD1 high-definition Cyber-shot Station with a bundled component cable and a remote commander. Connect all your devices to the station just one time and it also works as a charger for the camera.

The complete high-definition photo viewing solution is the Sony DPP-FPHD1 package, which includes the high-definition component cable, a Cyber-shot cradle, a remote commander and a high-definition printer with component HD output.